How to Become a Marketing Assistant in Australia

What is a marketing assistant?

What does a marketing assistant do?

Marketing industry trends in Australia

What is the salary for a marketing assistant in Australia?

How to become a marketing assistant?

Five most common marketing assistant career pathways

• Social media coordinator

  If you enjoy working with social media, you can focus on becoming a social media specialist. As a specialist, you’ll be in charge of managing a company’s social media accounts, creating and sharing content, interacting with followers, and monitoring the performance of the company’s social media platforms. It’s important to have a solid grasp of different social media platforms, trends, and your target audience to excel in this role.

• Digital marketing coordinator

  If you’re interested in digital marketing, you could become a digital marketing coordinator. As a coordinator, you’ll be responsible for managing and executing marketing campaigns across various digital channels, such as social media, email, and search engines. Your duties may include creating marketing materials, analysing campaign data, and working with cross-functional teams to ensure campaign success.

• Content marketer

  If creating written, visual, or audio content is more your style, consider becoming a content marketer. In this role, you’ll be responsible for creating and distributing high-quality content across various digital channels, such as social media, blogs, email newsletters, and podcasts. You will also work to optimise content for search engines and track its performance using analytics tools such as Google Analytics, SEMrush, and Ahrefs.

• Email marketing coordinator

  To become an email marketing coordinator, you’ll need to have strong communication and writing skills. Your primary responsibilities will include developing email marketing campaigns, creating email content, and analysing the results of these campaigns. You’ll also be responsible for maintaining an email database and ensuring that the company’s email campaigns comply with anti-spam laws.

• Marketing analyst

  If you enjoy the process of analysing data and finding insights, you might consider becoming a marketing analyst. As an analyst, you’ll be responsible for examining different marketing strategies, tracking performance metrics, and providing insights to help the company make informed decisions. To excel in this role, you’ll need to have strong analytical skills, be familiar with various data analysis tools, and have a solid understanding of the market and consumer behaviour.

Skills that will help you become a marketing assistant include:

• Proficiency in Microsoft Office Suite and Google Suite, including Excel, PowerPoint, and Google Analytics.
• Understanding of basic SEO principles and techniques to improve website traffic and search engine rankings.
• Experience with social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, and the ability to track engagement and analyse metrics.
• Excellent written and verbal communication skills to create compelling content and effectively communicate with team members, clients, and stakeholders.
• Knowledge of basic design software, such as Adobe Creative Suite, Canva, or PicMonkey.