Course Overview
CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills.
You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.
In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.
Graduating with this Double Diploma will set you up for success as a confident marketing or social media manager with a holistic marketing skillset that can be utilised across multiple industries, in B2B, B2C and small business through to enterprise.
You’ll gain valuable knowledge on marketing strategies, copywriting for different channels, the importance of brand identity, and converting your audience into customers.
This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.
Job Outcomes
Potential career outcomes could include:
- Social Media Manager
- Digital Marketing Manager
- Marketing Manager
What You'll Learn
- Identify, evaluate and take advantage of marketing opportunities by analysing market data
- Develop social media strategies by identifying your audience, choosing the right channels for your purpose
- Establish organic and paid social media presence to increase brand reach
- Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing
Recognition
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration Study Load
- Part-time: approx 16- 18 months
- Full-time: approx 14 months
Entry Requirements
The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:
- BSBWRT411 – Write complex documents
- BSBCMM411 – Make presentations
- BSBCRT412 – Articulate, present and debate ideas
- BSBMKG433 – Undertake marketing activities
- BSBMKG435 – Analyse consumer behaviour
- BSBMKG439 – Develop and apply knowledge of the communications industry
OR
Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.
Find out more in your Course Guide, or speak to one of our Learning Consultants.
In addition to this you must:
- Be 18 years or older at the time of registration
- Demonstrate the required level of competency in English language, literacy and numeracy skills
Subjects
About The College for Adult Learning
The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.
We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.
As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.
We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.
We proudly specialise in delivering the skills that industry demands and future leaders need.
College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)
